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ENFB70-200 |
The Entrepreneurial Process
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5
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The objective of this subject is to give you some insights into the problems and opportunities that are involved with entrepreneurial management and entrepreneurial growth. The course will provide you with a series of concepts, frameworks and heuristics that will enable you to manage entrepreneurially in organisations of all sizes and types and to anticipate and deal with problems that accompany starting and growing an entrepreneurial business. The course will provide you with an understanding of the challenges a growing business presents, and help you develop and apply management skills to meet these challenges. Through readings, case examples, discussions, and classroom exercises you will learn to critically examine the needs and problems arising in businesses as they experience high growth.
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ENFB70-204 |
Business Planning for Entrepreneurial Ventures
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5
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Candidates will research a business opportunity of their choice and develop an implementation plan that could be presented to potential providers of venture capital. This subject requires the application and integration of material from the prerequisite subjects and deals with the critical action steps that entrepreneurs must take in launching a new venture. |
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MKTG71-500 |
Marketing
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10
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Introduction to strategies and tactics used for marketing products and services in consumer and industrial markets. Included are frameworks with which to analyse product-markets¸ marketing tools or strategies such as segmentation¸ differentiation and targeting¸ positioning tactics used in the marketing mix (product, price, promotion and distribution channels). An introduction to related topics including the product life cycle¸ market and research, buyer and competitor behaviour¸ international marketing and ethical issues will be provided. |
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ACCT70-506 |
Management Information Systems
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5
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Information for decision making is an important aspect of management. This subject will introduce students to the various information systems and sub-systems in an organisation from the perspective of a user-manager and as a manager of system development projects. Through various systems methodologies¸ students will be able to identify the information requirements of functional areas within organisations and across various industry sectors. |
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BUSN70-501 |
Business Analysis Methods
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5
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Will develop the student's facility in a common set of quantitative methods to a level needed for later subjects in the MBA program. It will use the excel spread-sheeting software throughout to develop understanding of the methods and the power of modern spread-sheeting to solve quantitative problems in business decision making. |
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ECON70-501 |
Microeconomics
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5
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The fundamental concepts of microeconomics are applied to the firm's decision-making process. Topics include demand analysis¸ cost analysis and the implications these have for market structures and pricing strategies. |
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ACCT71-500 |
Accounting
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10
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Adopts a financial statement user perspective to examine the financial reporting process. Particular emphasis is given to the underlying concepts and forms of both external and internal reporting. Concepts and methods involved in the preparation and interpretation of balance sheet and profit and loss reports are examined¸ as well as an introduction to cost accounting through coverage of cost concepts¸ classifications and cost-behaviour patterns. Systems to accumulate and allocate costs are also considered. |
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ACCT70-610 |
Electronic Commerce
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5
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This subject explores the nature of Electronic Commerce. It builds on existing knowledge and theories of business to discover how and why Electronic Commerce differs from conventional Commerce. A managerial approach is taken that integrates material across multiple disciplines¸ including Strategy¸ Accounting¸ Finance¸ Marketing and Economics. Whilst not technically focused¸ the subject also deals with the key technical aspects of Electronic Commerce. The course will help prepare students to deal with the challenges faced by management in using Electronic Commerce for strategic advantage. |
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ACCT70-504 |
Controllership
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5
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Planning and control process of organisations, particularly the financially orientated aspects that emanate from the preparation of business plans and budgets¸ are considered. The assignment of responsibilities in accordance with strategic aims and the subsequent design of congruent control systems is emphasised. The design of such control systems includes coverage of particular levels of responsibility¸ variance reporting and performance incentive schemes. |
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MKTG70-610 |
Marketing in the New Economy
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5
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The subject integrates major marketing issues facing Japanese companies in the ‘new economy’ by examining the interdependence and application of three vital marketing tools: .
Database Marketing - The relationship between marketing and Database and Web Marketing, the RFM (Recency, Frequency, Monetary) Cell Code, Customer Relations Management and programs like Frequent Shoppers Program.
Web Marketing – Using the web and Internet in traditional businesses, including customer retention, collecting customer information and e-mail marketing. Students will be encouraged to integrate assignment work with other subjects making up this course – specifically Management Information Systems and Electronic Commerce.
Brand Strategy – What is brand strategy and how do we manage it? Students explore special issues for new brands, building and measuring brand, and global brand management through e-branding. |
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ECON70-502 |
Macroeconomics
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5
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The concepts developed in ECON70-501 are applied to the macroeconomy. Important issues considered here are the determinants of aggregate output, employment and prices¸ the causes of inflation¸ and the role of fluctuations in the world economy as causes of domestic fluctuations. The role of fiscal monetary policies is considered in this light. |
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MGMT70-500 |
Strategic Human Resource Management
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5
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Development of human resources is essential to accomplishment of corporate strategic objectives. This subject supports definition of strategic objectives and contributes to business development through human resource planning¸ training and formulation of performance appraisal systems and compensation arrangements. |
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ENFB70-202 |
Management of Innovation
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5
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This subject is designed for people with technical or non-technical backgrounds who are interested in areas where technology is an important part of competitive business strategy¸ who want to understand the logic of innovation because they work in that environment¸ or who want to become technological entrepreneurs. This subject focuses on the strategic management of technology and innovation in established firms and new ventures. It examines patterns of technological change and their impacts¸ planning for technological transitions¸ developing the capacity to innovate¸ managing innovation¸ and understanding the market's reaction to technological change. It also examines the special nature of forecasting and the demand for innovators and marketing high technology products. |
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ENFB70-205 |
Financing the Entrepreneurial Venture
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5
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Growth oriented business ventures consume cash at an increasing rate! Cash for these type of ventures is needed to fund the growth in working capital requirements, for developing new markets and new products, for funding growing equipment needs, etc. Obtaining funds from outside the business to satisfy this thirst for cash generally is an ongoing process - not an event. Different types of funding are applicable at the various stages that the business passes through in the business life cycle. To improve their chances of success, entrepreneurs need to be aware of the different venture stages, the types of funding applicable, and the criteria that financiers use to evaluate funding deals placed before them.
This course examines these types of funding issues that entrepreneurs must address when raising funds. The course considers the type of funding most appropriate at the various stages of the venture, sources of funding, and what needs to be done to improve the chances of obtaining funds. |
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FINC71-500 |
Financial Management
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1
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This subject provides the financial manager with basic analytical tools required for sound financial decision making. The institutional structure of the Australian capital market is described. The tools of financial mathematics are applied to the valuation of corporate issued financial assets. Asset pricing models are discussed and applied to the analysis of corporate investment decisions. |
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MGMT70-504 |
Managerial Role in Organisations
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5
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This subject examines the process of influence which identify a managerial role. Commencing with an understanding of ethics and moral reasoning¸ a framework is established to guide insight and action in aspects of a managerial role including leadership and power, consideration of individuality and motivation¸ management of group processes and appropriate behaviour in managing the performance of individuals and groups. |
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MGMT71-701 |
Corporate Strategy
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10
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The primary aim of the subject is to enhance and refine a capability for strategic thinking. Specific objectives are: An ability to develop a strategic assessment of a situation comprising a strategic threshold; critical appreciation of classic and contemporary principles of strategy; skill in application of strategic concepts and principles in analysis of corporate capability, situational opportunities, executive choice and implementation of strategic change; insight into practical aspects the management of strategic direction. A competitive outlook will have already been developed from the standpoints of differential function and discipline specialities such as accounting, marketing, human resources and economics. With this in view the course compares contemporary thinking about business strategy with classic discussion of conceptual material and application in case studies. A balance will be maintained between theory and practise. |
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MGMT70-507 |
Effective Negotiation
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5
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Improving negotiation skills involves the understanding of both theory and practise. It also involves the understanding of how negotiation can be both a silence and an art form. The subject surveys both theoretical and practical approaches to negotiation. Through an experimental pedagogy that emphasises a neutral perspective in conflict resolution, this half unit subject will develop a better understanding of the subtleties of negotiations and a better set of skills for optimising negotiated outcomes. |
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IBUS70-502 |
Cross-Cultural Management
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5
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This subject is designed to provide students with a practical overview of the processes and issues which they must understand to effectively manage an international firm. Because other subjects in the School of Business cover the specific topics of international marketing, trade and finance, IBUS70-502 will concentrate on specific intra-organisational and cultural aspects of managing internationally. The subject will include discussions of the cross-cultural processes involved in globalising businesses. |
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MGMT70-611 |
Management of Technology
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5
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This subject provides an in-depth examination of a contemporary management topic. The subject will be designed to relate directly to the needs of students within the program, and the issues that have emerged as relevant at this stage in the degree. This is part of Bond University's commitment to ensuring the degree addresses the student's particular needs, and that students have the most contemporary management skills. |
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BUSN70-701 |
Special Topic: Business Communication Skills
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0
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BCS is not a course that teaches the English language in an introductory mode. Candidates for this course are presumed to have previously received substantial English training.
The BCS course will deliver focused course content which addresses specific needs of ESL corporate executives. The BCS course will be based on business language development, thus, all course content and assessment will be founded on business English, business principles, processes and business subject matter.
The course consists of three (3) modules run over 15 weeks:
1) Introduction to Business English
2) Writing Techniques for Academic Success
3) Advanced Writing Techniques for Academia and Business
For further information on BCS please read this document
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MKTG70-501 |
Marketing Strategy
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5
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This subject provides an in-depth examination of a contemporary management topic. The subject will be designed to relate directly to the needs of students within the program, and the issues that have emerged as relevant at this stage in the degree. This is part of Bond University's commitment to ensuring the degree addresses the student's particular needs, and that students have the most contemporary management skills. |
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All subjects have lectures presented by English or Japanese faculty. The lectures
are narrow cast via SkyPerfecTV and students can either watch the lectures live
and/or record to review them at a later date (e.g. over the weekend). Some lectures
are provided in CD/DVD format. After viewing the lectures, you will login to the
subject website and read any announcements in the subject page and download
additional reading material from the Lecture section. You can read the Subject Outline
and Timetable in the Subject Information section and Review Quizzes, Assignments
and Exam notifications in the Assignments section.
You will also participate in the weekly online virtual classroom with your tutor
and peers. These session discussion on the subject topics or a case in tutorial form.
You will submit assignments via the Digital Dropbox within each course and will
normally take the final exam online.
You will attend Study Tours where you will participate
in intensive executive mode classes and workshops on campus.
Throughout the MBA, students are exposed to hands on learning via course specific
applied business projects. As a cap-stone subject, teams of MBA students prepare
a major entrepreneurial project in the form of a business plan. The business plan
forms the assessment for the subject ENFB70-204 Business Planning for Entrepreneurial
Ventures. Each team’s assessment culminates in a formal presentation to a panel
of new venture specialists at the end of the Module Two Study Tour.